Taniqli tadbirkor Anvar Abduqayum \u201cTurizmda xalqaro raqobat va brending\u201d mavzusidagi sessiyada O\u02bbzbekiston palov brendi haqida gapirdi.<\/p>\n
Tadbirkorning so\u02bbzlariga ko\u02bbra, turistlarni jalb qilish uchun avvalo xalqaro brendga aylanish kerak.<\/p>\n
\u201cBiz birinchi navbatda boshqa xalqlarda bo\u02bblmagan va faqat bizda bo\u02bblgan o\u02bbziga xos, raqobatbardosh sohalarga e\u02bctibor qaratishimiz kerak. Bunga bitta misol \u2014 o\u02bbzbek palovi. Hozir dunyoda qancha odam o\u02bbzbek palovini biladi? To\u02bbg\u02bbrisini aytganda, bizning palovimizni Eronniki deb o\u02bbylaydiganlar bor. Ular palovni biz bilan bog\u02bblamaydi. Buning uchun nima qilish kerak? Butun dunyo bo\u02bbylab minglab osh markazlarini ochish kerak. Ochganda ham shunchaki oddiy do\u02bbkon yoki kafe holatida emas, balki milliyligimiz ramzlarini ishlatishimiz lozim. Biz shu gastronomiya orqali butun dunyoga O\u02bbzbekistonni tanitishimiz mumkin\u201d, \u2014 deydi Anvar Abduqayum.<\/p><\/blockquote>\n
Uning aytishicha, bu orqali bir marta emas, har kuni, har hafta eng kamida har oy O\u02bbzbekistonni tanitish imkoniyatiga ega bo\u02bblinadi. Televizorda Travel to Uzbekistan degan 1 million dollarlik reklama qo\u02bbyishimiz mumkin, lekin uni ikki-uch martadan keyin odamlar ko\u02bbrmaydi, charchaydi\u2026<\/p>\n
\u201cGastronomiyani rivojlantirish uchun ovqatni rivojlantirish kerak. Nimaga Vyetnamga borgimiz kelmaydi? Hammada xavf paydo bo\u02bbladi: bir hafta nima yeyman degan savol. Nimaga turk oshxonasi desa, butun dunyo yaxshi ko\u02bbradi? Chunki xitoylik, vyetnamlik, amerikalik yesa ham qorni og\u02bbrimaydi, kim yesa ham unga sal bo\u02bblsa-da yoqadi.<\/p>\n
Xuddi shunday: dunyoda yagona ovqat bor, qorni og\u02bbriyotgan odamni ham tuzatib yuboradi \u2014 bu o\u02bbzbek milliy palovi. Chunki har kuni yesangiz ham kasal bo\u02bblmaysiz, to\u02bbymaysiz. Kuniga ikki-uch mahal bo\u02bblsa ham yeyilaveradi. Bizning palovda guruch bor, guruch osiyoliklar ovqati, lekin ichida sabzi, piyoz, go\u02bbsht ko\u02bbpligi uchun yevropaliklar ham ovqatiga kirib ketaveradi. Bundan tashqari, norin degan taomimiz ham bor, bu ovqat boshqa hech qayerda yo\u02bbq\u201d, \u2014 deya ta\u02bckidlaydi tadbirkor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Taniqli tadbirkor Anvar Abduqayum \u201cTurizmda xalqaro raqobat va brending\u201d mavzusidagi sessiyada butun dunyoda minglab osh markazlarini ochish kerakligini ta\u02bckidladi<\/p>\n","protected":false},"author":10,"featured_media":28878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_sharing_image":null,"_sharing_image_fieldset":[],"_dinor_sponsored":false,"_dinor_sponsor_name":"","_dinor_reading_time":0,"_dinor_primary_term":0,"_dinor_featured":false,"_dinor_urgent":false,"_dinor_show_author":false,"_dinor_kicker":"","_dinor_summary":"","_dinor_sources":"","footnotes":""},"categories":[2],"tags":[],"ptype":[],"_links":{"self":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/28876"}],"collection":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=28876"}],"version-history":[{"count":4,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/28876\/revisions"}],"predecessor-version":[{"id":28881,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/28876\/revisions\/28881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/media\/28878"}],"wp:attachment":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=28876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=28876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=28876"},{"taxonomy":"ptype","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fptype&post=28876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}