{"id":15275,"date":"2022-02-03T16:47:10","date_gmt":"2022-02-03T11:47:10","guid":{"rendered":"https:\/\/kommers.uz\/?p=15275"},"modified":"2022-02-03T16:48:49","modified_gmt":"2022-02-03T11:48:49","slug":"spotify-akcziyalari-obunachilarning-2022-jilgi-prognozidan-kejin-tushib-ketdi","status":"publish","type":"post","link":"https:\/\/dinor.uz\/?p=15275","title":{"rendered":"Spotify aksiyalari obunachilarning 2022 yilgi prognozidan keyin tushib ketdi"},"content":{"rendered":"<p>Spotify aksiyalari obunachilarning 2022 yilgi prognozi e\u02bclon qilinganidan so\u02bbng tushib ketdi. Bu haqda Reuters <a href=\"https:\/\/www.reuters.com\/technology\/spotifys-podcast-bet-lures-users-boosts-ads-2022-02-02\/\">xabar berdi.<\/a><\/p>\n<p>Ma\u02bclum qilinishicha, Spotify xizmati aksiyalari kompaniya obunachilar sonining o\u02bbsishi sekinlashganini tan olganidan keyin tushib ketgan. Tahlilchilarning fikricha, xizmatning reklama daromadi obuna biznesidan deyarli ikki baravar tez o\u02bbsib bormoqda. Kompaniyaning o\u02bbzi obuna bazasining o\u02bbsishi bo\u02bbyicha prognozlarni berishdan bosh tortgan.<\/p>\n<p>Qayd etilishicha, 2 fevral kungi savdolar yopilgandan so\u02bbng Spotify musiqiy servisining aksiyalari kompaniyaning obunachilar bo\u02bbyicha kutilganidan ham zaifroq prognozi tufayli 10 foizdan ko\u02bbproq arzonlashib, 171,9 dollarga tushgan. Aksiyalar pasayishi kamida 18 foizga yetgan.<\/p>\n<p>Kompaniyaning moliyaviy direktori Pol Fogel 2022 yilda obunachilar va foydalanuvchilarning o\u02bbsish sur\u02bcati 2021 yilgidan unchalik farq qilmasligini aytgan. Tahlilchilarning qayd etishicha, xizmatdan tushgan reklama daromadi obunadan tushganidan deyarli ikki baravar tez o\u02bbsib bormoqda.<\/p>\n<blockquote><p>\u201cBiz endi obunalarni butun yil davomida tavsiya qilmasak-da, 2021 yilga nisbatan 2022 yilda foydalanuvchilar yoki obunachilar uchun aniq qo\u02bbshimchalar bo\u02bbyicha sezilarli farqni kutmayapmiz\u201d, \u2014 degan Fogel.<\/p><\/blockquote>\n<p>Kompaniya ko\u02bbproq reklama va yangi xizmatlar sotgani sababli daromad tahlilchilarning taxminlaridan yuqori bo\u02bblgan. Shu bilan birga, kompaniya premium xizmatiga pullik obunachilar soni sezilarli darajada \u2014 16 foizga oshgan.<\/p>\n<p>Oylik faol foydalanuvchilarning umumiy soni 18 foizga o\u02bbsib, rekord darajadagi 406 millionga yetgan. Biroq kompaniya joriy chorakda 183 million pullik obunachi bo\u02bblishini prognoz qilmoqda, bu tahlilchilar kutgan 184 milliondan past. Spotify ortiq obunachilar uchun yillik tavsiyalar bermasligini aytgan.<\/p>\n<blockquote><p>\u201cInvestorlar birinchi chorakdagi yalpi daromad trayektoriyasidan hafsalasi pir bo\u02bblgan bo\u02bblsa-da, haqiqiy voqea shundan iboratki, reklama daromadlari ularning obuna biznesiga qaraganda qariyb ikki baravar tez o\u02bbsmoqda. Fikrimizcha, kelgusi bir necha yilda muhim o\u02bbsishlar yuz beradi\u201d, \u2014 degan LightShed Partners tahlilchisi Rich Grinfild.<\/p><\/blockquote>\n<p>Xizmat podkastingga 1 milliard dollardan ortiq sarmoya kiritgan. Spotify 2018 yilda Apple bilan raqobatlashish uchun bir qator qarzlarni o\u02bbzlashtirgan holda podkast bilan ishlashni boshlagan. Kompaniya AQSHda podkasterlar uchun pullik obuna platformasini ishga tushirgan, uni reklama uchun ochgan va Apple kompaniyasini mag\u02bblub etgan eng yirik podkasterga aylangan.<\/p>\n<p>Spotify\u02bbning ta\u02bckidlashicha, podkastlarning o\u02bbz platformasida iste\u02bcmol qilingan umumiy soatlardagi ulushi barcha vaqtlardagi eng yuqori darajaga yetgan. Kompaniya pullik podkast obunalarini yana 33 ta bozorga kengaytirgan va ularni Rossiya, Misr va Saudiya Arabistonidagi foydalanuvchilarga taqdim etgan.<\/p>\n<p>Kompaniya daromadlarining asosiy qismini tashkil etuvchi premium obunachilar soni tahlilchilar kutgan 179,9 milliondan oshib, 180 millionga yetgan. Choraklik daromad 3,04 milliard dollar (daromadning 15 foizi)ga yetgan.<\/p>\n<p>Grinfildning qo\u02bbshimcha qilishicha, musiqa xizmatidan kengroq audio formatga o\u02bbtish (podkasting, audiostriming, audiokitoblar) investorlar e\u02bctibordan chetda qolish uchun juda katta bo\u02bblgan kuchli reklama biznesi imkoniyatlarini ochgan.<\/p>\n<p>Avvalroq Tahlilchilar prognozida Netflix aksiyalarining narxlari sezilarli pasaygani <a href=\"https:\/\/dinor.uz\/tahlilchilar-prognozida-netflix-akcziyalarining-narhlari-sezilarli-pasajdi\">xabar qilingandi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aksiyalar pasayishi kamida 18 foizni tashkil etdi.<\/p>\n","protected":false},"author":10,"featured_media":15276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_sharing_image":[],"_sharing_image_fieldset":[],"_dinor_sponsored":false,"_dinor_sponsor_name":"","_dinor_reading_time":0,"_dinor_primary_term":0,"_dinor_featured":false,"_dinor_urgent":false,"_dinor_show_author":false,"_dinor_kicker":"","_dinor_summary":"","_dinor_sources":"","footnotes":""},"categories":[67],"tags":[],"ptype":[30],"_links":{"self":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/15275"}],"collection":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15275"}],"version-history":[{"count":1,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/15275\/revisions"}],"predecessor-version":[{"id":15278,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/15275\/revisions\/15278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/media\/15276"}],"wp:attachment":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15275"},{"taxonomy":"ptype","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fptype&post=15275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}