{"id":14276,"date":"2022-01-26T16:40:03","date_gmt":"2022-01-26T11:40:03","guid":{"rendered":"https:\/\/kommers.uz\/?p=14276"},"modified":"2022-01-26T16:41:42","modified_gmt":"2022-01-26T11:41:42","slug":"apple-dunyodagi-eng-qimmat-brend-deb-topildi","status":"publish","type":"post","link":"https:\/\/dinor.uz\/?p=14276","title":{"rendered":"Apple dunyodagi eng qimmat brend deb topildi"},"content":{"rendered":"<p>Apple kompaniyasi dunyodagi eng qimmat brend deb topildi. Bu haqda The Bell <a href=\"https:\/\/thebell.io\/apple-nazvan-samym-dorogim-brendom-v-mire-sber---samym-silnym-v-evrope-YEP0D?utm_source=telegram&amp;utm_medium=social&amp;utm_campaign=brand-finance-sostavil-novyy-reyting-bre&amp;utm_content=58579812\">xabar berdi<\/a>.<\/p>\n<p>Ma\u02bclum qilinishicha, Brand Finance 2022 yil uchun yangi Global 500 brend reytingini tuzgan. Reytingda Apple birinchi o\u02bbrinni qayd etib, yana dunyodagi eng qimmat brendga aylangan.<\/p>\n<p>Apple brendining qiymati bir yil ichida uchdan bir qismga o\u02bbsib, mutlaq rekord reytingga \u2014 355 milliard dollarga yetgan. Top-5 brendlar qatoriga Amazon (350 milliard dollar), Google (263 milliard dollar), Microsoft (184 milliard dollar) va Walmart (112 milliard dollar) ham kirgan.<\/p>\n<p>TikTok eng tez rivojlanayotgan (bir yilda uch marta) brend deb e\u02bctirof etilgan, We Chat ikkinchi yil ketma-ket eng \u201ckuchli\u201d (ko\u02bbrsatkich sarmoya va biznes samaradorligini hisobga oladi) deb topilgan.<\/p>\n<p>Ta\u02bckidlanishicha, texnologiya sanoati brend kapitallashuvi bo\u02bbyicha yetakchilikni saqlab qolmoqda. Ikkinchi o\u02bbrinda turgan jahon chakana savdosi pandemiya davrida kapitallashuvini 46 foizga oshirdi va 1 trillion dollardan oshdi.<\/p>\n<p>Bundan tashqari, jahon brendlari kapitallashuvining uchdan ikki qismi ikki yirik iqtisodiyotda \u2014 AQSH va Xitoyda to\u02bbplangan.<\/p>\n<p>Eng qimmat rus brendi \u2014 \u201cSberbank\u201d \u2014 156-o\u02bbrinda (o\u02bbtgan yili \u2014 181-o\u02bbrin) va bu ko\u02bbrsatkich bo\u02bbyicha u Morgan Stanley\u02bbni ortda qoldirgan. Brend kuchi bo\u02bbyicha \u201cSberbank\u201d Yevropada birinchi bo\u02bblib, Ferrari\u02bbni ortda qoldirgan, garchi ko\u02bbplab Yevropa brendlari ancha qimmatroq. Masalan, Mercedes dunyoda 15-o\u02bbrinda va 61 milliard dollar turadi.<\/p>\n<p>Avvalroq Apple rahbarining yillik daromadi 570 foizga oshgani <a href=\"https:\/\/dinor.uz\/apple-rahbarining-jillik-daromadi-570-foizga-oshdi\">xabar qilingandi<\/a>. Shuningdek, Uorren Baffet Apple\u02bbning rekord kapitallashuvi tufayli 120 mililard dollar ishlab olgani haqida <a href=\"https:\/\/dinor.uz\/uorren-baffet-applening-rekord-kapitallashuvi-tufajli-120-mlrd-dollar-ishlab-oldi\">xabar berildi<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kompaniya kapitallashuvi 355 mlrd dollarni tashkil etgan.<\/p>\n","protected":false},"author":10,"featured_media":14278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_sharing_image":[],"_sharing_image_fieldset":[],"_dinor_sponsored":false,"_dinor_sponsor_name":"","_dinor_reading_time":0,"_dinor_primary_term":0,"_dinor_featured":false,"_dinor_urgent":false,"_dinor_show_author":false,"_dinor_kicker":"","_dinor_summary":"","_dinor_sources":"","footnotes":""},"categories":[67],"tags":[],"ptype":[],"_links":{"self":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/14276"}],"collection":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14276"}],"version-history":[{"count":1,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/14276\/revisions"}],"predecessor-version":[{"id":14277,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/posts\/14276\/revisions\/14277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=\/wp\/v2\/media\/14278"}],"wp:attachment":[{"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14276"},{"taxonomy":"ptype","embeddable":true,"href":"https:\/\/dinor.uz\/index.php?rest_route=%2Fwp%2Fv2%2Fptype&post=14276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}